If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

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“The always-evolving practice of social media takes diligence, time and skill. It isn’t just for distributing information. You have to actively engaged with your clients, customers, or guests. You need a conversation - or you’ve missed the point.” - Molly Lynch